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Idea number 1:

Current theory indicates that there is a move, within the 'creative industries', toward an open model of creativity. Open is a broad- bandwagon- term, nothing is unambiguous. I propose to study the organisational innovation that will emerge as a consequence of this change. Can 'creator companies' [the originators of ideas] compete in open culture? What is their service offering when creativity can't be controlled? Can the innovation practices of the 'controlled creativity' model be applied to turn 'Everywhere Ideas' into actions?


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